When you think of copywriting, you may well start to think of all manner of weird and wonderful legal stuff. Your mind jumps to copyrighting, it wonders if you’re going to have to spend your entire turnover falling foul of legal fees, and you’re just generally bemused. That’s okay, we’ve heard it all before.
Copywriting is just a term for writing for a business. Whether you want someone to create some engaging text for your landing page, a pro to spruce up your Shopify listings, or even someone to ghostwrite some engaging status updates, then you need a copywriter. To give you an idea of what you can ask a copywriter to do, take a look at our list…
Find Your Voice
No matter what stage of development your business is at, it needs to have its own unique voice. Your voice is how you connect with your audience, and it’s how you get your values and beliefs out there. Think of it like this: if you’re an educational enterprise, you want to speak and sound very different to a fashion house, for example. Your copywriter will help you set the right tone so that no matter how you communicate with your clients and potential customers, they always know what you’re all about.
Turn Browsers into Buyers
Not every piece of writing your business presents needs to be geared towards selling, and not every business pushes the sale in the same way. But when it comes time to seal the deal, your copywriter will be ready and waiting to provide the words to make it happen. Picking the right tone for your target audience is what a great copywriter does best, and from there they’ll craft the words that make the choice to buy an absolute no-brainer!
Set Your Bounce Rate to Zero
If you’ve recently set up your own site then you’ll no doubt already be worrying about your bounce rate: a measure of how many people leave after seeing your first page. After all, every one of these people is a missed opportunity. They’ve approached your shop window because they were interested, they’ve then lost interest and gone next door for a coffee. That in a nutshell is what your bounce rate measures. Your copywriter will use all the tools in their literary arsenal to help you get this dreaded number as close to zero as possible. By creating eye-catching headlines, memorable slogans, enticing hooks, you name it they’ll do it. At its best copywriting pulls you in without you even realising it.