When you think of copywriting, you may well start to think of all manner of weird and wonderful legal stuff. Your mind jumps to copyrighting, it wonders if you’re going to have to spend your entire turnover falling foul of legal fees, and you’re just generally bemused. That’s okay, we’ve heard it all before.
Copywriting is just a term for writing for a business. Whether you want someone to create some engaging text for your landing page, a pro to spruce up your Shopify listings, or even someone to ghostwrite some engaging status updates, then you need a copywriter. To give you an idea of what you can ask a copywriter to do, take a look at our list…
Find Your Voice
No matter what stage of development your business is at, it needs to have its own unique voice. Your voice is how you connect with your audience, and it’s how you get your values and beliefs out there. Think of it like this: if you’re an educational enterprise, you want to speak and sound very different to a fashion house, for example. Your copywriter will help you set the right tone so that no matter how you communicate with your clients and potential customers, they always know what you’re all about.
Turn Browsers into Buyers
Not every piece of writing your business presents needs to be geared towards selling, and not every business pushes the sale in the same way. But when it comes time to seal the deal, your copywriter will be ready and waiting to provide the words to make it happen. Picking the right tone for your target audience is what a great copywriter does best, and from there they’ll craft the words that make the choice to buy an absolute no-brainer!
Set Your Bounce Rate to Zero
If you’ve recently set up your own site then you’ll no doubt already be worrying about your bounce rate: a measure of how many people leave after seeing your first page. After all, every one of these people is a missed opportunity. They’ve approached your shop window because they were interested, they’ve then lost interest and gone next door for a coffee. That in a nutshell is what your bounce rate measures. Your copywriter will use all the tools in their literary arsenal to help you get this dreaded number as close to zero as possible. By creating eye-catching headlines, memorable slogans, enticing hooks, you name it they’ll do it. At its best copywriting pulls you in without you even realising it.
With the world online like never before, it pays to stay connected. Gone are the days when listing your business in the classifieds and putting up posters was the way forward. Now, with the click of a button, you can reach people anywhere in the world by jumping headfirst into the ever-growing world of social media.
Not convinced? Read on…
1. The Whole World is There
There are over 2 billion regularly used profiles on Facebook with millions more added every month. This makes it the world’s first truly global social network. Simply by being bigger than the competition, it manages to draw in more and more people. After all, if all your friends hang out in one place, you’re sure to stop by too, aren’t you?
The great thing about this is that you’ll be able to find anyone and everyone on there. This will get you everything from more engagement and a bigger brand profile, to more leads and conversions. When you get creative on Facebook, the sky really is the limit!
2. You Can Target Your Dream Customer
Targeted following and posting is one of your business’ greatest assets when you get into the social domain. You can target people for likes and interests, demographics, where they live, and a whole host other cool stuff.
If you took out a classified ad, you’d have to pay for it to be printed and seen by every single reader. Now thanks to the boffins at Facebook, you can advertise exclusively to the people who really need to know about your products and services.
3. People Expect to See You There
With pretty much everyone you know already on there, it’s just a bit weird for your business not to be on Facebook. Look around at McDonalds or Starbucks, and what do you see? Nearly everyone is playing on their phone and checking their Facebook feeds. People don’t just Google anymore – they search on Facebook for info.
They know how it works, they want to see comments, reviews, posts, photos, video content, and more. If nothing comes up for your business, or if you have a dormant page, then you’re missing out. Big time.
4. It's a Great Alternative to Google
Google AdWords is a powerful tool for boosting you up the Google rankings and having you appear in those little sections at the top. But remember what we just said – people love to search inside Facebook now! Not only is posting on Facebook free, they’ll even help you out with launching a small paid ad campaign to get you up and running if you really want to go for it.
Keep a look out for flash sales, free vouchers, and notifications about how to boost some of your most engaging posts. Facebook wants you to stay on their platform, and they aren’t shy about giving you the tools you need to grow your business!
5. You Can Gain Instant Insights
The insights tools that Facebook provides are nothing short of awesome. There are loads of pay-to-use services out there, but Facebook’s own version is not only free, but of course optimised to the platform.
You can see everything from your page views to your post engagement, all broken down across days and posts. This is a useful tool that allows you to adjust your posting strategy as you go so that you can hone in on what really works for your business. We use it every single day to help grow our clients’ businesses.
Well, here goes my first ever blog post on my brand spanking new website...which has got me thinking. It's a tricky thing, writing for yourself. No brief from a client means no given topic, no specified word count and, worst of all, no set in stone deadline! Writing for clients gives structure to what is usually a messy, chaotic, creative process, so when it comes to writing content for your own website or blog, you're often just left with the chaos. Maybe it's just me, but I thrive on the pressure of deadlines, and on the knowledge that my writing is going to be appraised by somebody paying good money for it. It just gives me that extra nudge to find those perfect words. Sure, it's nice to be able to relax occasionally, and to have a little more freedom, both creatively and time-wise, but those things don't really help me in my eternal quest to just GET STUFF DONE. Which is a long and fruitless one, I'm sure, because somebody keeps adding stuff to the to-do list. So, I've come up with a solution - to treat myself as a client in my own right. From now on, I'll be setting myself deadlines and writing 'brief' briefs (sorry), to include topics and word count. I'm going to set aside time in my calendar to write my own stuff, just as I do to work on clients' pieces. Will it work? Time to stick it out and see. Wish me luck!