With the world online like never before, it pays to stay connected. Gone are the days when listing your business in the classifieds and putting up posters was the way forward. Now, with the click of a button, you can reach people anywhere in the world by jumping headfirst into the ever-growing world of social media.
Not convinced? Read on…
1. The Whole World is There
There are over 2 billion regularly used profiles on Facebook with millions more added every month. This makes it the world’s first truly global social network. Simply by being bigger than the competition, it manages to draw in more and more people. After all, if all your friends hang out in one place, you’re sure to stop by too, aren’t you?
The great thing about this is that you’ll be able to find anyone and everyone on there. This will get you everything from more engagement and a bigger brand profile, to more leads and conversions. When you get creative on Facebook, the sky really is the limit!
2. You Can Target Your Dream Customer
Targeted following and posting is one of your business’ greatest assets when you get into the social domain. You can target people for likes and interests, demographics, where they live, and a whole host other cool stuff.
If you took out a classified ad, you’d have to pay for it to be printed and seen by every single reader. Now thanks to the boffins at Facebook, you can advertise exclusively to the people who really need to know about your products and services.
3. People Expect to See You There
With pretty much everyone you know already on there, it’s just a bit weird for your business not to be on Facebook. Look around at McDonalds or Starbucks, and what do you see? Nearly everyone is playing on their phone and checking their Facebook feeds. People don’t just Google anymore – they search on Facebook for info.
They know how it works, they want to see comments, reviews, posts, photos, video content, and more. If nothing comes up for your business, or if you have a dormant page, then you’re missing out. Big time.
4. It's a Great Alternative to Google
Google AdWords is a powerful tool for boosting you up the Google rankings and having you appear in those little sections at the top. But remember what we just said – people love to search inside Facebook now! Not only is posting on Facebook free, they’ll even help you out with launching a small paid ad campaign to get you up and running if you really want to go for it.
Keep a look out for flash sales, free vouchers, and notifications about how to boost some of your most engaging posts. Facebook wants you to stay on their platform, and they aren’t shy about giving you the tools you need to grow your business!
5. You Can Gain Instant Insights
The insights tools that Facebook provides are nothing short of awesome. There are loads of pay-to-use services out there, but Facebook’s own version is not only free, but of course optimised to the platform.
You can see everything from your page views to your post engagement, all broken down across days and posts. This is a useful tool that allows you to adjust your posting strategy as you go so that you can hone in on what really works for your business. We use it every single day to help grow our clients’ businesses.